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RITA VÕ'S ROBUST DEVELOPMENT STRATEGY

Guided by a business philosophy rooted in integrity and quality, Rita Võ has systematically solidified its position as a distributor of premium building materials and furniture in Vietnam.

Guided by a business philosophy rooted in integrity and quality, Rita Võ has systematically solidified its position as a distributor of premium building materials and furniture in Vietnam.

Establishing a solidated name in the Luxury Furniture Market

Rita Võ has garnered attention through its distribution network of renowned furniture brands such as Kohler, Miele, Kallista, Jacob Delafon, Simmons, Poliform, Florim, and so on, catering to high-end projects.

 High-end bathroom fixtures from Kohler.

 Importing and distributing Miele home appliances in Vietnam

Mr. Võ Mậu Quốc Triển, the Chairman of Rita Võ, emphasizes the importance of effective business management in developing the brand. He states, "To build the reputation of Rita Võ, I always focus on efficiently managing the business, starting from the simplest tasks: 'Today, I do this well, and tomorrow, I continue to do it even better, maintaining a continuous improvement cycle to deliver increasingly refined and superior products to consumers.'"

"I don't opt for broad development; I sharpen my focus wherever necessary. Instead, I meticulously filter and concentrate on what is good, effective, and brings high benefits. For instance, in the realm of high-end building materials and furniture, Rita Võ has firmly established its presence. Numerous prominent foreign corporations are keen on signing contracts and integrating their products into RitaVõ's distribution system for the Vietnamese market," Mr. Triển emphasizes.

Mr. Võ Mậu Quốc Triển – The Chairman of Rita Võ Company

Rita Võ prioritizes delivering cutting-edge technology and top-quality products with clear origins to consumers. The company collaborates with major corporations and brands such as Kohler, Miele, Simmons, among others, to distribute prestigious products in the Vietnamese market. Expanding into the fashion industry, Rita Võ continues its distribution of high-end Italian fashion brands, including LaPerla, Tombolini, Brunello Cucinelli, through Rita Võ Fashion.

 Rita Võ Fashion distributes foremost Italian fashion brands.

After 24 years of operation, Rita Võ has expanded into various industries. However, the company's representative underscores that Rita Võ consistently identifies the distribution of high-end building materials and furniture as its core, considering other business sectors as supplementary.

The new strategic direction of Rita Võ

Mr. Võ Mậu Quốc Triển shared, "Over 20 years ago, I mentioned to my general director that RitaVõ would only consider real estate development when the distribution system of high-end building materials and furniture was strong and sustainable." 

Looking ahead, the company is aiming towards high-end luxury apartment projects with the ambition to redefine the market. Mr. Triển stated, "I will redefine what constitutes a luxury apartment. It cannot be considered high-end if ordinary building materials are used, and designs do not meet the required standards. Every brick, light, ceiling, and toilet must adhere to high standards, avoiding situations where it looks impressive on paper but lacks quality upon delivery."

"Nevertheless, the distribution of high-end building materials and furniture remains the core, the top priority for Rita Võ in the coming years. We aspire not only to expand our distribution network from 30 to 55 centers nationwide but also to acquire manufacturing facilities to produce building materials for export," Mr. Triển affirmed.

Rita Võ aspires to expand its development from 30 distribution centers to 55 centers nationwide.

In addition to business activities, Rita Võ actively participates in numerous charitable endeavors to contribute to society. Mr. Võ Mậu Quốc Triển believes that, beyond business development and job creation, a company's obligation includes compliance with the law and engagement in philanthropy. 

"In 2021, despite the complex developments of the Covid-19 pandemic, Rita Võ contributed nearly 700 billion VND to the state budget. As of the first six months of 2022, the company has contributed around 450 billion VND and is expected to reach nearly 1,000 billion VND by the end of the year," Mr. Triển revealed.

[Source: Vietnamnet]